This was a 7 second tag recently completed for Mountain Dew’s new Citrus flavor. The spot was fairly straight forward, although it was a tight schedule lasting only about 2 weeks. The crushing can was produced by creating multiple morph targets and animating from one to the next. The liquid was created using RealFlow.
The spot was modeled and animated with 3D Studio MAX, rendered with VRay 1.09 using global illumination, and composited with After Effects.
CreditsDirected by Richard Rosenman.
Modeled by Ben Pilgrim.
Liquid dynamics by Mike Oliver.
Animation, lighting/rendering/compositing by Richard Rosenman.
Produced at Redrover Studios Ltd.