This was a short tag created at Hatch Studios Ltd. for Nestle Canada featuring the Nesquik bunny for the first time in 3D. Because we wanted to ensure consistency with the historical 2D version, we rendered the character using a hybrid 2D / 3D shader, complete with accentuated outlines. Fur was avoided in order to maintain a clean and concise appearance. His familiar and ecstatic ear twist was added in order to carry through his historically-established personality.
CreditsDirected by Richard Rosenman
Exec Produced by Randi Yaffa
Produced by Anne Deslaurier
Modeled by Rowan Simpson & Chris Crozier
Animated by Dave Crispino
Lighting, rendering and compositing by Richard Rosenman
Produced at Hatch Studios Ltd.