Nestlé "Nesquik Less Sugar"

Completed April 5, 2011
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This was a short tag created at Hatch Studios Ltd. for Nestle Canada featuring the Nesquik bunny for the first time in 3D. Because we wanted to ensure consistency with the historical 2D version, we rendered the character using a hybrid 2D / 3D shader, complete with accentuated outlines. Fur was avoided in order to maintain a clean and concise appearance. His familiar and ecstatic ear twist was added in order to carry through his historically-established personality.

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Modeled and animated using 3dsmax 2009, rendered with VRay and composited with After Effects.

Credits

Directed by Richard Rosenman
Exec produced by Randi Yaffa
Produced by Holly Nichols
Modeling by Wendy Rozycki, Chris Crozier
Rigging and animation by Kevin Vriesinga
Lighting and rendering by Florin Besleaga
Compositing by Richard Rosenman

Produced at Hatch Studios Ltd.

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